Paul Smith Made to Measure Service, selecting fabric
Paul Smith Made to Measure Service, fitting

SS19

Made to Measure

Create a custom fit and add a personal touch to your next suit with the new Made to Measure tailoring service.

The new Made to Measure service gives you the chance to customise the best-selling Soho fit suit. After recording your exact measurements, you are then given the choice to select fabrics, colours and finishing touches to create a suit that’s tailored to your shape and to your character.

Paul Smith Made to Measure Service, measuring jacket length

The process begins with a fitting. This can by done at Paul’s first London shop, Paul Smith Floral Street, or the London flagship, Paul Smith No. 9 Albemarle Street.

During this fitting, one of our experienced tailoring specialists will pin and modify a classic Paul Smith Soho fit suit to your precise measurements. Once these measurements have been recorded, you can place repeat orders with ease.

Paul Smith Made to Measure Service, suit jacket details

Starting with the established template of the Soho fit suit, you are first asked to select the style. Choices include two-piece or three-piece suit options, or a peak lapel evening suit for more formal occasions.

Paul Smith Made to Measure Service, suit jacket buttons
Paul Smith Made to Measure Service, suit jacket fitting

Once you have selected the suit style then the personalisation can begin.

The first choice is between one of 30 tailoring cloths, including eight 100% wool fabrics as used for the innovative, crease-resistant A Suit To Travel In. Vibrant jacket linings are a hallmark of Paul Smith tailoring and the Made to Measure service is no different, offering you the choice of bold colours or four seasonal prints.

Paul Smith Made to Measure Service, personalised label options
Paul Smith Made to Measure Service, selecting fabric

Finishing touches are added by a choice of four horn button colours. Finally, a personalised inner label can be added to suit jackets, displaying your name, signature or any other unique message up to twenty characters in length.


A two-piece Paul Smith Made to Measure suit will retail from £1,300. The service is currently available from Paul Smith Floral Street and Paul Smith No. 9 Albemarle Street, with the aim to expand the services globally over time.

From start to finish, the process takes between six and eight weeks.

Paul Smith Stories
Paul Smith Stories
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